Responsibility in the production chain


Transparent production chain & known origin
We are living a more prominent shift towards a greener and more responsible economy than ever before. To transform the strong will into powerful results, we need a stronger circular economy with a versatile selection of recycled materials to meet the needs in the consumer and business-to-business markets. However, we believe, not only a good intention will do the job. The more commonplace the circular economy becomes, the more important it becomes to be able to critically evaluate the safety and sustainability of the raw materials and products. It’s also critical for the businesses to be able to communicate the origin and the production chain of their products. For an industry using or considering using tyre derived rubber material as raw material, CERUB is a certified assurance about responsible subcontracting.

A certificate for safe end-use
CERUB provides a set of indicators for tyre recyclers and material producers to ensure their operations fulfil the criteria for a sustainable circular economy. Also, the requirement to identify and meet the material quality specifications for the safe end-use of the material is built into the certification criteria. Material producers holding a CERUB certificate know the properties of their material, and they are open to discuss when there are questions about the material or production processes.

Responsibility platform for businesses
For certified organisation, CERUB provides a transparent platform to showcase its responsibility in the tyre derived rubber production chain. The stakeholders can use certification search to find out more about the certification and the organisation’s procedures to meet the CERUB criteria. It is up to the certified organisations on how to use the CERUB website to demonstrate their safety and responsibility procedures publicly.


Weighing the material options
The industries and public organisations are looking for ways to reduce the ecological footprint of their products and consumption. Recycled materials can be used as raw materials in products and structures to replace virgin natural resources and thus to reduce their environmental load. Often the raw material choices are also made based on their ability to improve the material properties and user benefits of the new product or structures. In other words, innovative use of recycled raw materials can make better, more sustainable and safer products.

Managed on a case by case basis
All the products we use in everyday life are initially designed to be used in that particular purpose and in the respective conditions specified for that product. When utilising materials derived from recycled products, the chemical, technical, environmental as well as the safety questions need to be assessed and managed on a case by case basis. That means that the raw materials need to meet the specified demands set for the final end-use product and application. That applies equally to both cases: if the used material is recycled or a freshly produced virgin material.

Verified sustainability performance
Material producers holding a CERUB certificate have established a comprehensive risk and quality management processes to identify and meet the health and environmental regulations and demands set by the end-use application. End-use applications and end-use products suitable for tyre derived rubber are found, for example, from water purification technology, civil engineering and safety mats, pavements and artificial turfs. The sustainability performance is verified with each, and every application and the specific criteria are met accordingly. CERUB labelled materials can also be traced to the material manufacturer and the respective production chain. Therefore, CERUB label guarantees that the properties of the material are known and the manufacturers sustainably manage the production chain.


Responsible choice of materials
Public procurement refers to the process in which public authorities, purchase works, goods or services from companies. For example, government departments, regional and local authorities or bodies governed by law are the referred public authorities. Public procurement represents a substantial portion of the EU economy and the economies of many countries around the world. Hence the public sector has enormous opportunity and duty to use this purchasing power wisely by making sustainable and influential purchases. That creates demand on sustainably produced products and services.

Refer to the CERUB certification
Sustainable procurement requires a wide know-how and understanding of how sustainability shall be considered in different kind of procurements. That covers the functionality of the product as well as environmental and health issues in the production chain, anti-corruption and social responsibility of the producers, product disposal and recycling questions and many other aspects. CERUB offers a simple reference to responsibly produced tyre derived rubber material, and the public sector may refer to the CERUB certification as demand when specifying the purchase.

Responsibility issues are well controlled
Tyres are designed to be used in tough conditions, so they have high tensile strength and resistance to decomposition. These properties, which are demanded in a variety of applications, are also to be found in recycled tyre derived rubber. Tyre derived rubber is a synthetic material for applications where durability, drainage properties, flexibility, thermal insulation or chemical and mechanical stability is required from the material.
By using CERUB certified materials, the valuable material properties can be taken into use. More importantly, the user can be assured that the health, environmental and the production chain responsibility questions are well controlled by manufacturers.