Traceable and safe to use

Our Purpose

Transparent material value chain

As the circular economy is becoming a more common way of doing business, the role of recycled materials is increasing. At the same time, customers are more and more aware of sustainability issues, such as the safety, origin of the material and transparency of the material chain. We believe this is the way it should be.

CERUB brings the entire value chain of recycled tyres together for traceable material circularity. It is the first international, industry-driven certification system designed for recycled tyres and the derived materials used as value-adding feedstock in a variety of applications and products.

CERUB supports the development of new product innovations for material recovery-based businesses to reduce the need for natural resources without compromising safety. For the user of recycled materials, CERUB labels show safety-compliant and traceable materials with a verified chain of custody.

Who are we?

CERUB is established by legislated non-profit, producer responsibility organisations for tyres in Finland, Norway, and Sweden, with a substantial contribution from the Netherlands. For third-party verification CERUB partners internationally with DNV auditors.

CERUB brings together tyre manufacturers, recycling companies, producer responsibility organisations, material retailers, products, and service providers for a safe circular economy internationally.

We welcome everyone to collaborate with us for new, traceable life for tyre-derived materials.

We are currently updating the website. For more information, please contact and we will be in touch with you!

You can find member organisations and all contact information here.