Transparent material value chain
As the circular economy is becoming a more common way of doing business, the role of recycled materials is increasing. At the same time, customers are more and more aware of sustainability issues, such as the safety, origin of the material and transparency of the material chain. We believe this is the way it should be.
CERUB brings the entire value chain of recycled tyres together for traceable material circularity. It is the first international, industry-driven certification system designed for recycled tyres and the derived materials used as value-adding feedstock in a variety of applications and products.
CERUB supports the development of new product innovations for material recovery-based businesses to reduce the need for natural resources without compromising safety. For the user of recycled materials, CERUB labels show safety-compliant and traceable materials with a verified chain of custody.